Blockchain Loyalty: Disrupting loyalty and reinventing marketing using blockchain and cryptocurrencies 2ed by Philip Shelper (Loyalty & Reward Co Pty. Ltd., 2019)

Philip Shelper surveys the intersection of blockchain and customer loyalty programs. Beyond transferring cryptocurrency as a customer reward in place of miles or points, he considers other enterprise loyalty strategies including:

  • A loyalty program powered by a single token
  • A loyalty program powered by an existing cryptocurrency
  • Many loyalty programs powered by multiple new cryptotokens on a single platform
  • A security token supported by a loyalty program
  • A loyalty program enhanced by an enterprise blockchain loyalty solution.

The regulations on blockchains and cryptocurrencies are continuing to evolve and may impact loyalty programs based on them. See e.g. Blockchain Loyalty Programs.

Comments (0) | | Posted on: August 17, 2019 in Books
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